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Sun Valley

Fictional client
Branding for a city tourism (Sun Valley)
A student work done at Shillington Education

A city identity design for Sun Valley which is a one of a kind resort with an embracing platform that is unique due to its juxtaposing qualities that work harmoniously.

The key word that derived the visual direction was juxtaposition. The goal was to create a striking look and feel that embodies both modern and old-school aesthetic that works harmoniously, just like the city itself.

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