Sun Valley

Student Brief
City Branding
 (mini rollout)

Known as one of a kind resort, the brief’s goal was to celebrate the uniqueness of Sun Valley through highlighting its unique characteristic.

The resort is an embracing platform for activities and traits that are unanticipated. An important performing art/design hub while being a winter sport mecca. Nostalgic yet modern, Luxurious yet, humble.

All in all, it sounds contrasting yet it works harmoniously!