Forough Abadian
Forough Abadian
Discipline
Brand design, Web design + development
Brand design, Web design + development
Tools
InDesign, Illustrator, Figma, Framer
InDesign, Illustrator, Figma, Framer
Duration
3 weeks
3 weeks
Branding & Web Portfolio for a Lighting Designer
Branding & Web Portfolio for a Lighting Designer
Branding & Web Portfolio for a Lighting Designer
Establishing an independent presence to support new client relationships and studio collaborations.
Establishing an independent presence to support new client relationships and studio collaborations.
Visit the web portfolio
Visit the web portfolio
Project overview
Project overview
Context
As an independent lighting designer based in New York, Golnaz Abadian needed a digital presence that brought the same care to how her work was presented. The opportunity was to create a personal identity and portfolio website that made her practice visible and gave potential clients a clear sense of her work.
Context
As an independent lighting designer based in New York, Golnaz Abadian needed a digital presence that brought the same care to how her work was presented. The opportunity was to create a personal identity and portfolio website that made her practice visible and gave potential clients a clear sense of her work.
Approach
I developed an identity inspired by the architectural qualities of her work. The custom GA monogram connects repeated strokes in her initials, paired with clean typography and a color palette drawn from interior spaces. I applied the identity to the website design and development, using structured layouts and space around project imagery to keep the focus on her portfolio.
Approach
I developed an identity inspired by the architectural qualities of her work. The custom GA monogram connects repeated strokes in her initials, paired with clean typography and a color palette drawn from interior spaces. I applied the identity to the website design and development, using structured layouts and space around project imagery to keep the focus on her portfolio.
Outcome
The identity and website gave Golnaz a cohesive platform to showcase her practice and connect with potential clients and collaborators. Within six months of launch, the website attracted 384 unique visitors, with 8 prospective client inquiries and three collaboration requests from lighting design studios received through the site.
Outcome
The identity and website gave Golnaz a cohesive platform to showcase her practice and connect with potential clients and collaborators. Within six months of launch, the website attracted 384 unique visitors, with 8 prospective client inquiries and three collaboration requests from lighting design studios received through the site.
