SUKRA
Project type: Brand identity | brand system | print + digital design
Project type: Brand identity | brand system | print + digital design
Role: Lead Brand Designer
CHALLENGE
Sukra was a new wholesale business offering portable, rechargeable light fixtures for hospitality spaces. The brand needed to launch with a clear and credible identity while standing out as a curated source for durable, aesthetically considered lighting that could support a wide range of interior styles, from classical to contemporary. The challenge was to communicate reliability and ease of use for busy project managers while also appealing to architects and interior designers who care about visual quality and compatibility with designed spaces.
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CHALLENGE
Sukra was a new wholesale business offering portable, rechargeable light fixtures for hospitality spaces. The brand needed to launch with a clear and credible identity while standing out as a curated source for durable, aesthetically considered lighting that could support a wide range of interior styles, from classical to contemporary. The challenge was to communicate reliability and ease of use for busy project managers while also appealing to architects and interior designers who care about visual quality and compatibility with designed spaces.
CHALLENGE
Sukra was a new wholesale business offering portable, rechargeable light fixtures for hospitality spaces. The brand needed to launch with a clear and credible identity while standing out as a curated source for durable, aesthetically considered lighting that could support a wide range of interior styles, from classical to contemporary. The challenge was to communicate reliability and ease of use for busy project managers while also appealing to architects and interior designers who care about visual quality and compatibility with designed spaces.
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APPROACH
Because the brand needed to present a wide range of fixtures and technical product details, I built a hierarchy and grid system that made product information easier to scan while keeping the overall experience visually refined. The visual system was intentionally flexible and product-led, allowing product photography and key specifications to remain the main focus. I developed a structured, modern identity using clear typography, adaptable layouts, a monochromatic blue palette, and neon yellow as an accent color, creating a system that could support catalogs, cut sheets, social media, and promotional materials without overpowering the products.
In collaboration with the business owner, I also helped develop Sukra’s tone of voice principles: In collaboration with the business owner, I also helped develop Sukra’s tone of voice principles: intentional curation, deep understanding of hospitality, and design empathy across aesthetic range. These principles shaped the messaging across the social media campaign and website, helping the brand speak to both the operational needs of hospitality teams and the aesthetic priorities of designers.
OUTCOME
The final system gave Sukra a cohesive brand presence across print and digital platforms. It helped clarify a broad range of portable lighting products and positioned Sukra as a B2B lighting vendor that balances functional efficiency, durability, and visual refinement. The brand system also created a flexible foundation for future product promotion, sales materials, and digital communication.
IABA 8th National Conference
Event Identity | Editorial Design | Social Media | Webpage Design
Event Identity | Editorial Design | Social Media | Webpage Design
A visual identity for the Iranian American Bar Association (IABA) 8th Annual Conference and Gala built around the theme of Enfold — to gather legal expertise into a shared platform where it can be held, spotlighted, and carried outward. The visual theme is manifested in wrapping lines that frame, surround, and direct attention, creating a language of focus, visibility, and exchange.
A visual identity for the Iranian American Bar Association (IABA) 8th Annual Conference and Gala built around the theme of Enfold — to gather legal expertise into a shared platform where it can be held, spotlighted, and carried outward. The visual theme is manifested in wrapping lines that frame, surround, and direct attention, creating a language of focus, visibility, and exchange.
Brand Identity | Website Design
Brand Identity | Website Design
For Golnaz Abadian, a New York–based lighting designer, the project was about creating a personal brand and portfolio website that could present her work in a way that felt refined, modern, and inviting. The identity was shaped to reflect an architectural and upscale sensibility, with subtle playfulness.
For Golnaz Abadian, a New York–based lighting designer, the project was about creating a personal brand and portfolio website that could present her work in a way that felt refined, modern, and inviting. The identity was shaped to reflect an architectural and upscale sensibility, with subtle playfulness.
Khaneh-Mehr
Khaneh-Mehr
Brand Identity | Editorial | Social Media
For Khaneh Mehr, a counseling center based in the MENA region, the goal was to create a brand presence that felt both trustworthy and distinctive. The project focused on shaping a flexible yet cohesive visual identity that could set the center apart from competitors while reflecting its commitment to professionalism and care. The result was a flexible brand system designed to feel cohesive, and recognizable across both digital and print applications.
For Khaneh Mehr, a counseling center based in the MENA region, the goal was to create a brand presence that felt both trustworthy and distinctive. The project focused on shaping a flexible yet cohesive visual identity that could set the center apart from competitors while reflecting its commitment to professionalism and care. The result was a flexible brand system designed to feel cohesive, and recognizable across both digital and print applications.
Forough Abadian
Areas of Specialty
Identity Design
Branding Guidelines
Editorial Design
Social Media Design
Availability
I am currently open to freelance and contract-based projects. For inquiries, please reach out via email.
Contact
Forough.abad@gmail.com
Forough Abadian
Areas of Specialty
Identity Design
Branding Systems
Editorial Design
Availability
I am currently open to freelance and contract-based projects. For inquiries, please reach out via email.
Contact
Forough.abad@gmail.com
Forough Abadian
Areas of Specialty
Identity Design
Branding Guidelines
Editorial Design
Social Media Design
Availability
I am currently open to freelance and contract-based projects. For inquiries, please reach out via email.
Contact
Forough.abad@gmail.com