I’m Forough, a digital product and brand designer who turns business strategies into distinctive visual identities and cohesive brand systems. Brand guidelines and system-building are an essential part of my process, helping to maintain a consistent visual applications and user experience across digital, print, and social touchpoints.

Sukra

Sukra

Project type: Brand identity | Brand system | Print + digital design

Project type: Brand identity, Brand system, Print + digital design

Role: Lead Brand Designer

Challenge

Sukra is a new wholesale business offering portable, rechargeable light fixtures for hospitality spaces. The brand needed to launch with a clear and credible identity while standing out as a curated source for durable, aesthetically considered lighting that could support a wide range of interior styles, from classical to contemporary…

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Challenge

Sukra is a new wholesale business offering portable, rechargeable light fixtures for hospitality spaces. The brand needed to launch with a clear and credible identity while standing out as a curated source for durable, aesthetically considered lighting that could support a wide range of interior styles, from classical to contemporary…

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IABA 8th National Conference

IABA 8th National Conference

Project type: Visual identity | Event branding | Print + digital campaign

Project type: Visual identity, Event branding, Print + digital campaign

Role: Lead Designer

Challenge

The Iranian American Bar Association needed a standalone visual identity for its 8th Annual Conference and Gala, a one-day event that gathered the Iranian American legal community for updates, advocacy initiatives, networking, idea exchange, and member recognition…

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Personal Branding for a Lighting Designer

Personal Branding for a Lighting Designer

Project type: Personal brand identity | Portfolio website

Project type: Personal brand identity, Portfolio website

Role: Brand Designer / Web Designer

Challenge

Golnaz Abadian, a New York–based lighting designer, needed a personal brand and portfolio website that could present her work with clarity and refinement.

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Khaneh-Mehr

Khaneh-Mehr

PROJECT TYPE Brand identity, Brand system, print + digital design

Project Type: Brand identity, Brand system, print + digital design

ROLE Lead Designer

Role: Lead Designer

Challenge

Khaneh Mehr, a counseling center based in the MENA region, needed a brand presence that felt trustworthy, professional, and distinctive within a competitive wellness and mental health space. The identity needed to communicate care and credibility while avoiding a generic or overly clinical visual tone.

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Forough Abadian

Areas of Specialty

Identity Design
Digital and Web
Branding Guidelines

UX Research and Design
UI Design
Print Design

Social Media

Availability

I am currently open to freelance and contract-based projects. For inquiries, please reach out via email.

Contact

Forough.abad@gmail.com

Forough Abadian

Areas of Specialty

Identity Design
Branding Guidelines
Editorial Design

Social Media

Availability

I am currently open to freelance and contract-based projects. For inquiries, please reach out via email.

Contact

Forough.abad@gmail.com

Forough Abadian

Areas of Specialty

Identity Design
Digital and Web
Branding Guidelines

UX Research and Design
UI Design
Print Design

Social Media

Availability

I am currently open to freelance and contract-based projects. For inquiries, please reach out via email.

Contact

Forough.abad@gmail.com